About Greg Larson
I spent nearly 15 years as a proprietary trader on Wall Street — and a London-based firm — before making the move into executive recruiting in Los Angeles. That background isn’t just a footnote; it’s the reason I’m good at what I do.
I understand finance from the inside. I know what a great CFO looks like under pressure, what a Controller needs to thrive in a fast-moving FinTech environment, and what separates a good hire from a game-changing one.
Since founding Swell Recruit in 2017, I’ve specialized in placing senior finance, accounting, and technology leaders at high-growth FinTech and CPA firms across New York, California, Florida and beyond — from seed-stage startups all the way to Series D.
Now based in Miami Beach. When you work with me, you get me directly — 20+ years of market experience, a deep network, and zero runaround.